THE PERFECT FRENCH BLOW DRY – A girl’s best friend.
Patrick Ales, who created the botanical haircare brand PHYTO 50 years ago is responsible for developing and perfecting the modern blow-dry – the technique that we know and use today. Known as the “French Blow Dry” or as it is expressed in French “Le Brushing “ Phyto share their experience, advice and expert tips to ensure you achieve perfect results from your blow dry.
Whether you do it at home or you splash out with a visit to your hairdresser, everyone knows the blow dry is a girl’s best friend.This hair technique has been around for decades and is still the best way to make your style last longer and to look perfect.From sleeky straight to bold and bouncy, the blow dry transforms your look from drab to fab in a matter of minutes. Many stylists do a bit of drying to eliminate moisture from the hair before a brush is brought to the hair to begin styling. According to Phyto experts this can result in a collapse of the hairstyle after it is completed or lessen how long your blow dry “lasts”. The importance of using quality products also affects the final result.
Quality products are essential to achieving your blow dry goal. Phyto experts suggest that “using lightweight anti frizz products will help eliminate any static frizz and help to expedite your blow dry. They can keep you from overblowing and rendering your blow dry style lifeless.Using appropriate products at the roots can achieve incredible movement, volume and bounce if that is the desired finish. Other products achieve a light hold and incredible shine. “
Celebrating 50 years in business, Plant based hair care brand Phyto was the first all-natural hair care brand. Their exquisite, all-encompassing range of supplements, shampoos, hydrators and treatments have been painstakingly developed to nurture every hair type and texture – so whether yours is dry, frizzy, weakened, fine or thinning – Phyto have a super-charged botanical solution.
Phyto’s top tips to achieve the perfect Blow-dry:
PHYTOVOLUME – Volumizing Shampoo €16
STEP ONE: This involves hydrating and cleaning the scalp. Phytovolume Shampoo, revitalizes and hydrates the hair.
A volumizing shampoo to infuse body and bounce into fine, flat hair.
This antiseptic shampoo harnesses the natural powers of lemon oil, pine bark, geranium, rosemary and sage to purify and regulate the scalp while it prevents the spread of sebum providing ultra-oil absorbing benefits.
Hair is left bouncy, soft and shiny and doesn’t have to be washed as frequently.
- Gently cleanses as it hydrates
- Locks in moisture to create touchable body
- Lifts hair at the root for added volume
- Hair looks fuller, thicker, and shinier
Phytobaume Volume – Volumizing Conditioner €18
STEP TWO: Apply Phytobaume Volume, an express conditioner. It detangles the hair, and helps regain density and shine, without weighing it down.
Phytobaume Volume Express Conditioner is a perfect conditioner for those with fine hair. This conditioner contains Gleditsia extract, red algae extract and elderflower extraction. The conditioner helps to detangle the hair without making it too heavy. The hydrating ingredients help to obtain and maintain softness to the hair.
After using this conditioner there is a visible increase in the hairs density, body and shine.
Phyto Intense Volume Mousse €19
STEP THREE: Once out of the shower, towel blot your hair, and comb in Phyto Intense Volume Mousse mid strand and throughout the hair, combined with Phytovolume Actif at the roots. This combination of these two products will maximize your volume while giving fullness and bounce.
Phyto Professional Intense Volume Mousse is an intense volumising mousse that adds body to all hair types, especially fine and limp hair. It facilitates blow-drying to create structure, increase volume and control your style. Contains a natural UV filter.
It’s an effective formula with the botanical active ingredient, Acacia Collagen that hydrates the hair preventing dryness and forms a protective film against external aggression.
Phyto Professional Intense Volume Mousse adds incredible body and shine, with medium hold for hair full of movement and bounce.
PHYTOVOLUME Actif €22
STEP FOUR: Eliminate the moisture from the hair by simply tousle drying it. Make a total of five sections. First, section off the crown of your hair, and the rest in four quadrants.
This iconic, heat-activated spray lifts hair at the roots to create touchable, voluminous styles.
Phytovolume Actif volumizing spray leaves hair looking fuller with incredible movement and long-lasting bounce without stickiness or stiffness.
- Volumizes hair at the root
- Plumps hair
- Creates fullness and bounce
STEP FIVE: Begin round brushing the hair with a natural boar bristle brush. It’s important to use this tool to help smooth and create the tension you need to get the perfect shape. Blowdry each section starting from the bottom and working to the top of the quadrants. Once each section is completely smooth and dry, clip the sections into a barrel curl, essentially creating a roller. Complete all sections, leaving the last sections at the crown.
TEP SIX: Once the barrel curls are set and cooled, begin to unclip them, and lightly rake though the curls with your fingers and push them into shape.
Phytolaque Soie botanical spray €16
STEP SEVEN: For the final touch, Phytolaque Soie botanical spray. It’s the perfect lightweight hairspray that contains silk proteins and leaves the hair with a flexible hold that creates a beautiful shine for everyone’s perfect event.
Ultra-brushable hairspray can be layered to set style in place with a natural, flexible hold. Designed for all hair types; a gentle hairspray to control and complete style with a healthy shine and natural finish. This weightless finishing spray provides for long-lasting, natural hold that’s never stiff or sticky. The formula nourishes and protects the capillary fiber, leaving hair shiny and soft as silk.
The versatile formula is great for working, shaping, and finishing styles, and the size is perfect for on-the-go touch-ups!
- Brushable hold without build-up.
- Natural hold that combs through easily
- Repairs and protects the surface cuticle
- Leaves hair soft and shiny as silk