The new era of the BOSS brand is defined by four words: Be Your Own BOSS. This bold mantra,symbolic of the global reinvention and refresh of the brand, continues to inspire people everywhere to trust their instincts, take control of their destiny, and be their own BOSS in every role that they play. Every individual can be a BOSS, no more so than in the game of seduction, where confidence is key. Now two exhilarating new fragrances encapsulate the self-assurance, elegance and attraction of every BOSS, and seduce the senses like never before.
New heights of desire…
New BOSS The Scent Magnetic offers a deeper, more intense interpretation of the BOSS The Scent
signature. The two ambery compositions for him and for her seduce with a new and magnetic intensity, thanks to an irresistible fusion of contrasting ingredients. A new campaign starring the faces of BOSS The Scent franchise, Hollywood actors Jacob Elordi and Laura Harrier, are drawn to each other by an all-consuming attraction impossible to resist.
The pairing of two equally confident and successful individuals creates a powerful duality, perfectly reflecting the heightened contrasts at the heart of each exquisite fragrance. BOSS The Scent Magnetic is an invitation to experience the power of attraction and seduction like never before, as two intense reinterpretations of the original BOSS The Scent fragrance captivate the senses.
…Impossible to resist
BOSS The Scent Magnetic for Him reveals an irresistible fusion of exquisite black vanilla extract and
vibrant bran absolute. Stimulating top notes of maninka fruit, BOSS’ exclusive ingredient, have been intensified to instantly give the fragrance a powerful energy. Vibrant bran absolute at the heart tantalizes the senses, whichare irresistibly drawn towards a base of exquisite black vanilla extract taking BOSS The Scent’s magnetic strength to new heights
Composed by perfumer Delphine Lebeau, BOSS The Scent Magnetic for Him is an intensely seductive ambery, fruity, and leathery fragrance. This Eau de Parfum is presented in a rounded shaped bottle lacquered in a deep black hue and set within an ice gold cage for a striking impression. BOSS The Scent Magnetic for Her brings together an irresistible contrast of pure white musk and dark textured osmanthus flower. Enticing top notes of osmanthus have been intensified to instantly give the fragrance a powerful sensuality. Velvety ambrette seeds at the heart hypnotize the senses, which are irresistibly drawn towards a base of pure white musk taking BOSS The Scent’s magnetic strength to new heights.
Created by perfumer Louise Turner, BOSS The Scent Magnetic for Her is an intensely seductiveambery, musky fragrance. This Eau de Parfum is presented in a diamond-shaped bottle lacquered in a deep purple shade and crowned with a sculptural ice gold cap for a striking impression.